Amazon, are you INSANE?!

This morning I’m in the middle of the chaos involved when coordinating multiple closings, packing my house contents, and multiple urgent communications from realtors, contractors, and people vital to my survival over the next weeks. “Plink!” My phone signals something highly urgent needs my attention  I climb down off the ladder, stow my tools, and trudge wearily across the room to see who needs me so urgently.

My Kindle App is screaming for my attention! I look at the screen. What?! Double take, head shake, peer more closely. Yes, there is an URGENT banner alert from my Kindle app. “Your books miss you! Jump back into your book or find a new one.”

<Insert a stream of colorful, verbose, and multi-lingual ex-military officer fluency level profanity here>

Now I deliberately switch off all alerts except severe weather, mandatory law enforcement, and texts from people I REALLY need to talk to urgently. But Amazon didn’t give me a choice. It snuck one in and gave it the same level of urgency as the heat advisory from my local weather service. Really? I mean REALLY???!!

I’m an author. Books are my life. But there is not a book on the face of this planet, including mine, that require a bulletin alert on my iPhone. Let me repeat that, as Amazon seems to have lost touch with reality in their haste to worship the almighty algorithm. THERE IS NOT A BOOK IN EXISTENCE THAT REQUIRES AN ALERT ON MY PHONE!

Yes, I went to the settings and promptly turned off all notifications from Kindle. That’s not the point. I want a choice up front before an app screams for my attention. I limit those “Plink!” sounds for a reason. Thanks to iBooks, Kobo, and multiple ebook options from the libraries I belong to, I have options. Right now, my option is found under Settings on my phone and I’m heading back up that ladder to get on with my day. But Amazon just reminded me of the importance of competition. And choice.